'Ridiculous' Dragons' Den idea is one of most successful rejects ever and office staple

Magic Whiteboard in today's Mirror. www.magicwhiteboard.com

Read full story https://www.mirror.co.uk/tv/tv-news/ridiculous-dragons-den-idea-sold-26158912

Dragon Peter Jones failed to see the point of the Magic Whiteboard when it was pitched, but years later and the portable product is sold across the world, and the company continues to grow.

A product branded "ridiculous" on Dragons' Den is now sold across the world and arguably one of the most successful seen on the show.

The Magic Whiteboard, a roll of A1 whiteboard sheets that stick on anything due to static, was pitched by married couple Neil and Laura Westwood in 2008.

The pair were seeking an investment for £100,000 for a 15 percent equity stake in their company, as reported by the Daily Express.

Dragons Theo Paphitis and Deborah Meaden offered a £50,000 investment each, while fellow judge Peter Jones said their idea was "ridiculous".

The Midlands couple set up the company in 2006, with Neil telling BusinessLive in 2013: “I knew I wanted to start my own business. One day, when I was carrying yet another heavy flip chart to a meeting it suddenly dawned on me there must be a way of making it lighter.

Order Magic Whiteboard  www.magicwhiteboard.com